Franchise
Managing multiple points of sale is a challenge for any franchise. The quality and taste of food, customer service, speed, innovation and differentiation are some of the keys to success for QSR. Being able to receive customer feedback before they become problems that affect the results is an opportunity in this competitive market
Success Story
Dunkin is an international restaurant chain that sells coffee and donuts and is present in Chile with 113 premises. The number of stores grew 20% in 2022.
Challenge
Previously, they had a QR survey system with a very low response rate adopted from the USA.
They were looking for:
Substantially increase in the amount of responses with physical collectors.
Being able to evaluate the level of service delivered by their workers.
To be able to reduce the level of variance in the experience between the different stores of the country.
Install physical collectors with an easy questionnaire to answer in places of high visibility in each of the stores.
Solution
The amount of responses in stores increased more than 500%.
They now have more information about their customers, allowing them to improve their management by knowing their customers’ opinions in real time through the Dashboard.
They were able to understand the success of the premises (E.G.: Attention, food, environment, cleaning, speed).
They have improved service levels.
Even the CX survey was included as an internal process management tool and in the store staff remuneration plan.
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